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Crew Looking For Blogger: Yeah, I Thought About It

December 15, 2009

The Crew are hiring. Not the normal operations staff, but a real live “Digital Content Editor”. Go ahead and click over and read what they are looking for to see if you have the right stuff.

That’s a long job description. It’s not just a staff writer that the Crew are looking for. They want someone who can write, collaborate, connect with the community, and edit their digital presence. They want a top notch blogger, and it can’t come too soon. The Crew’s online content has been uneven. The team’s staff writers, Steve Sirk and Craig Merz, are a good group, but not bloggers.

The Crew’s blog, The Black and Gold Standard, reads like a collection of press releases and it probably is. Jason Smith and Dave Stephany in the Crew Media Relations team is another good group. They are great at their job; facilitating media coverage, but they are not bloggers.

I am glad the Crew realized that they were missing something with their online presence. The right person would be able to bridge the gap between the articles that Merz writes and the press releases that the Media Relations staff sends out the Columbus media.

I imagine it starting out a little like Kansas City’s Hillcrest Road or D.C. United’s Behind the Badge. Something fun and interesting that can get behind the scenes of MLS and the Crew and help fans feel a little more connected to a team that they are so obviously passionate about and building from there.

I looks like a heck of a fun job. So, yeah, I thought about it. I am still thinking about it a little (as evidenced by this post). Beyond the logistics of hiring talent, I am even more interested in what it means for “The Future of Journalism/Marketing”, but that’s a piece for a different day.

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3 Comments leave one →
  1. December 15, 2009 11:23 am

    My word, I should never post without an active spell checker. That was ugly.

  2. December 15, 2009 8:13 pm

    Wanna arm wrestle for it?

  3. Missionary permalink
    December 15, 2009 11:25 pm

    Pat, please apply!

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