New Crew Jerseys (For Women Too)
I love new jerseys. I love seeing what gets cooked up so I was very exited when the MLS Adidas catalog was leaked this week. All of the jerseys and team gear in one place. After seeing them though, I was sorely disappointed.
First the primary jersey, I like clean lines and symmetry. The lines are clean enough, but I absolutely hate the diagonal lines cutting across the jersey. Simpler is better, this template is busy for no reason. The area around the badge is cluttered with the swooping lines. The whole jersey is a muddled asymmetrical mess. It is another forgettable Adidas design.
The change jersey is a little more interesting. I like that the team is to create a different look. The yellow striped jersey from 08-09 was a standout. A striped jersey could be a classic. However, the pinstriping is very faint and most likely won’t be visible from any distance. I don’t care for the contrasting sleeve bands, but it does add a splash of color to a nearly all black jersey. I would have preferred vertical bars to the pin striping.
While the jersey designs underwhelmed, I am impressed that MLS and Adidas are starting to understand their fans a little better. The women’s product lineup now has replica jerseys, t- shirts, and jackets. This is the first time I think that many of these products have been offered. Before this year, the women’s products consisted of a few t-shirts.
I am also impressed that the team and Adidas put a remembrance to Lamar Hunt on the new scarf. It is the exact same logo on the jerseys and on the supporters scarf. That little bit of character helps to overshadow the cookie cutter nature of the scarf.
The new products are a positive change. The stands may be filled with families and many of the supporters are men, but I see plenty of women who, before now, didn’t have much to buy at the team shop. I am glad Adidas and MLS are expanding their horizons.